National real estate post agents can use social media to reach a broad audience in the right place and at the right moment.
According to the National Association of REALTORS, 77% of real-estate agents use social media. Facebook is the most used platform in real estate. LinkedIn and Instagram are close behind.
Social media can help real estate agents with limited resources to build relationships with clients and gain more clients.
How can you do that?
It is overwhelming to see the sheer number of social media platforms available and the various real estate marketing strategies. These seven and a quarter practical tips will help you get started quickly.
Tip #1 on Social Media for National Real Estate Post: The basics
If you have already created a social media account, skip to the advanced tips.
Facebook for National Real-Estate post
Set up a Facebook business page to get started. This page is more professional than a personal one and allows you to access useful business features like page analytics and the ability promote posts to your audience. Facebook is more likely to display videos and images in posts, so make sure you use compelling visuals for every post.
Facebook favors posts with high engagement. Ask questions to get comments and share content that your followers would enjoy, such as upcoming events. A contest to promote your national real estate page is a great way for you to get more followers if you are just starting out and haven’t built a lot of social media followers.
Insta for National Real Estate Posts
Instagram is rapidly becoming one of the most used social media platforms. Every post on Instagram must be visually appealing as it is a visual platform. To add additional information and contact details, use the caption to accompany the photo. An Instagram post can contain multiple images. This makes it an excellent way to showcase photos from a new listing in real estate.
LinkedIn for National Real-Estate Post
Make sure to update your profile. If you own a business, create a page. LinkedIn is a great way to connect with other agents and real estate brokerages, as well as current clients.
Tip for Social Media in Real Estate: Have two-way Conversations
An astonishing 94% of millennial homebuyers search online for their dream homes. National real estate post agents have incredible opportunities to connect with this audience online, but only if they understand their audience’s motivations.
But not exactly. Constant, in-your face promotion is not appealing to potential homebuyers. They could open a magazine, or flip on the TV to see endless ads if they so desired. This kind of treatment shows that you don’t really understand your target audience.